The Strange House was created as an experiment in SEO, and to snub other astrology sites that charge outrageous prices for crappy charts. The astrology topic was chosen as one with no clear web or academic "authority" and no established community site. Using modern CMS applications with custom plugins and security modifications, this site was constructed to provide matched page titles, metadata, and page content based on user provided name, birth data and present location for each community member.

Each application is tied into the same user database, calculating star positions and astrological explainations on-the-fly. Users are given a basic natal profile (generated and cached) as well as 138 years of daily horoscopes (1900-2038, due to UNIX 32 bit date bug.)

Users are encouraged to sign up, and are offered the opportunity to make their information and horoscopes public. Each user made public on the system generates roughly 50,389 unique pages of content. The current public profile page count is roughly 22,926,995 active and public pages.

Celebrity and political figure profiles account for roughly 18,744,708 pages of content.

Users who have chosen to keep their profiles private are responsible for roughly 17,132,260 restricted access pages.

(numbers listed above are based on current calculations, these numbers will automatically increase and decrease with user registration and user setting manipulation.)